Merlie's Garden is a seed starter kit company that focuses on giving beginner planters the confidence and tools to succeed on growing their first plant. The concept is based on a friend's dream business idea, so I created a branding visual identity to spark inspiration. Merlie's Garden focuses on the therapeutic benefits to growing plants for the busy millennial. Most people enjoy the idea of growing their own plants, but are worried that they won't be able to succeed on their own. Merlie's Garden takes this into consideration to craft the best seed starting kit for beginners. This project was created for my Humber College program.